Founded in November 2023 by friends Penelope McGuire and Amy Parsons-King, Petal Studios grew from a shared love of beauty, creativity, and everyday indulgence. While Penelope has since relocated to Wellington to pursue new ventures, her influence still shines through the beautiful products found on their shelves. Today, Petal Studios is run solely by Amy, who draws on her experience as a fashion and beauty columnist, journalist, and skincare formulator to create something truly unique.

Located in the seaside village of East Otago, Petal Studios - also affectionately known as The Pink Shop - is a go-to treat boutique and gift destination. Visitors can step inside and enjoy:

🌸 Locally roasted Strictly Coffee - smooth, rich, and carefully made
🌸 Bite-sized sweet treats and hand-crafted chocolates - indulgence in every bite
🌸 Natural skincare and perfumes - selected with quality and care in mind
🌸 Herbal teas, tonics, and tinctures - crafted for wellness and balance
🌸 Hand-poured candles, one-of-a-kind knits, ceramics, jewellery, and stationery - unique treasures to gift or keep

Every detail at Petal Studios is thoughtfully designed to honour the art of gifting, self-care, and everyday beauty. Whether someone is stopping in for coffee and a treat, searching for a special gift, or stocking up on high-quality skincare, Petal Studios offers a joyful destination on the East Otago coast.

VISIT

📍 191 Main Road, Waikouaiti

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