The Curl Alchemist
Welcome to The Curl Alchemist, Dunedin’s dedicated home for curly hair care. Sarah’s salon is purpose-built for comfort, luxury, and exceptional results, specialising in bringing out the very best in every curl, wave, and coil. With over 20 years in the hairdressing industry and a deep passion for curls, she combines expert techniques with high-quality products to create healthy, defined, and beautiful hair that’s uniquely yours.
Every appointment is tailored to your hair’s needs, with a focus on education so you can love and manage your curls every day—not just when you leave the salon. The online shop brings Sarah’s curated selection of professional products straight to your door, with a strong focus on New Zealand-made options wherever possible, alongside trusted brands like Cabela, Malibu C, Bounce Curl, and more. They choose products that are sustainable, cruelty-free, and vegan, so you can care for your hair with a clear conscience.
Whether you’re after brushes, accessories, gift vouchers, or treatments, you can order for click-and-collect from the salon or have your favourites shipped nationwide. You’ll also find easy online booking for salon appointments, making it simple to look after your curls on your schedule.
Creme Supreme is a curl activator that delivers a lightweight bouncy hold that defines, conditions and fights frizz. With the added benefit of pro-bonding technology that assists in the prevention of damage, Creme Supreme is the styler that has it all.
Introducing Bounce Curl’s custom, patented Define EdgeLift Brush, a viral sensation that has sold out globally due to its incredible ability to define waves, curls, and coils. This 5-in-1 brush features medium-spaced edges & flexible bristles that create smooth, defined curls.
The patented design, created by our Founder Merian, creates curl definition, with a handle that doubles as a parting tool and heatless curler. The handle and body of Bounce Curl’s EdgeLift Brush series are crafted with polylactic acid (PLA), a material chosen with consideration for its impact compared to traditional options.
This brush is vegan & crafted with FSC-certified materials. Join the curl revolution and experience the viral Define EdgeLift Brush for yourself. Get yours before it sells out again!
Malibu C Un Do Goo Shampoo removes styling product build up, revealing beautiful colour vibrancy, texture and manageability. Suitable for all ages and hair types, this gentle yet effective formula replaces the harsh clarifying shampoos of times past.
